The Happysmarts Project

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The Book

If you're so smart, why aren't you happy?

If intelligence helps with decision-making, smart people should naturally make better life choices. So why are so many of the smartest, brightest, most successful people profoundly unhappy?

Raj set out to find an answer to this problem, and extensively researched happiness not just of students and business people, but also stay-at-home-parents, lawyers, and artists, among others.

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The Author

Dr. Raj Raghunathan

Raj is a professor of Marketing at the McCombs School of Business at The University of Texas at Austin, where he relies on themes from psychology, behaviorial science, decision theory and marketing to explain consumption behaviour. He also studies the impact that people’s judgments and decisions have on their own happiness and fulfilment. Based on his research, he teaches a very successful online course on Coursera on Happiness (named A Life of Happiness And Fulfillment). His book (titled, If you’re …

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I would like my book to be available to everyone—even those who do not have the resources to buy it. The "pay it forward" initiative makes this possible.

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The Study

Smartness often gets in the way of happiness

Happy Smarts Project studies the curious, but surprisingly common occurrence of people sabotaging their own happiness. The study, initiated at the McCombs School of Business, University of Texas, Austin, has now reached thousands of people around the world, and continues to reach more through this open project.

This study aims to compile more data about human happiness while helping you discover yourself and how you can achieve more happiness.

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