Materialism

Success

This scale was developed by Richins and Dawson (1992). This eighteen-item materialism scale has three “subscales” - Success, Acquisition centrality and Happiness.
The following six statements measure "Success".

Please indicate the extent to which you agree with each statement.
1. I admire people who own expensive homes, cars, and clothes.*
Very strongly disagree Strongly disagree Disagree Neutral Agree Strongly agree Very strongly agree
2. Some of the most important achievements in life include acquiring material possessions.*
Very strongly disagree Strongly disagree Disagree Neutral Agree Strongly agree Very strongly agree
3. I don’t place much emphasis on the amount of material objects people own as a sign of success.*
Very strongly disagree Strongly disagree Disagree Neutral Agree Strongly agree Very strongly agree
4. The things I own say a lot about how well I’m doing in life.*
Very strongly disagree Strongly disagree Disagree Neutral Agree Strongly agree Very strongly agree
5. I like to own things that impress people.*
Very strongly disagree Strongly disagree Disagree Neutral Agree Strongly agree Very strongly agree
6. I don’t pay much attention to the material objects other people own.*
Very strongly disagree Strongly disagree Disagree Neutral Agree Strongly agree Very strongly agree
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Success